In a surprising turn of events, direct-to-consumer wellness brand Modere has made headlines across the industry after officially announcing its plans to shut down operations after 23 years. Once a rising star in the clean-label health, beauty, and household product space, Modere has confirmed that it will be ceasing business activity, sending both customers and independent sellers into a whirlwind of speculation and concern.
What is Modere?
Modere is a wellness brand that was founded in the US and sells health, beauty, and personal care products. The brand had over 3 million customers worldwide. Modere specializes in clean-label products with formulas that are free from typically “controversial ingredients” like parabens.
The company operated on a multi-level marketing model where members were encouraged to recruit others and sell products for commission.
Modere Announces Closure After Years of Growth
Credit: maintenance.modere.com
The news broke earlier this week when a company spokesperson issued a formal statement that Modere announced the closure of its North American operations. The announcement cited “unforeseen economic pressures and a rapidly evolving market landscape” as the primary reasons behind the decision.
Social media channels and community groups quickly lit up with shock and disappointment, especially among the brand’s loyal customer base and influencers who regularly promoted the company’s popular offerings—ranging from collagen supplements and household products to personal care lines.
Why Is Modere Closing?
Despite strong branding and a clear niche in the health and wellness space, the official communication suggests that the company’s growth trajectory hit a wall. The decision that Modere is closing stems from a combination of rising operational costs, changing consumer behavior post-pandemic, and increased competition in the e-commerce wellness space.
According to insiders, Modere had been grappling with internal restructuring for months before the announcement. Delays in product shipments and inconsistent communication had already sparked rumors, but few anticipated a full shutdown.
What Happens to Customers and Affiliates Now?
As Modere closed, many customers are wondering what will happen to existing subscriptions, loyalty points, and pending orders. The company has promised to honor all outstanding orders placed before the shutdown date and to offer refunds where applicable.
Affiliate marketers and social sellers—many of whom relied on Modere as a primary source of income—are particularly affected. These independent representatives have been advised to cease promotional efforts and were offered a transition support package. However, many have taken to social platforms to express their frustration, especially those who had invested time and money in building their own wellness communities around the brand.
Market Response and Competitor Reactions
Credit: foreveryoung-solutions.com
The closure of Modere leaves a significant gap in the clean-label wellness market. Competitors have already begun targeting displaced customers and affiliates with incentive programs, while e-commerce analysts predict a ripple effect across the sector.
“This is more than just one company closing its doors,” said marketing expert Jenna Collins. “The fact that Modere closed so suddenly is a cautionary tale about the volatility of direct-sales business models and the need for agile adaptation in today’s marketplace.”
What’s Next for the Wellness Industry?
Although Modere announces closure, the values it stood for—transparency, clean ingredients, and community-driven marketing—are still in demand. The brand’s fall is prompting questions about sustainability in influencer-driven sales models and the need for greater operational resilience in health-focused startups.
Some speculate that elements of the Modere brand may resurface in the future, potentially through acquisition or rebranding under a different corporate umbrella. For now, though, it appears that the chapter has officially closed on a company once seen as a game-changer in wellness retail.
The fact that Modere is closing underscores the challenges even well-loved brands face in an ever-competitive landscape. For customers and affiliates alike, this moment is a reminder to stay informed and diversified—because in the world of wellness and e-commerce, nothing is guaranteed.
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